Bogg
- Bogg bags are washable bags popular with parents on TikTok and Facebook.
- The bags retail from $60 to $90, but are often resold at many times their price.
- On a thriving Facebook group, people accessorize and show off their newly acquired bags.
- See more stories on Insider's business page.
The coveted Bogg bag, a washable bag that resembles a pair of Crocs, has attracted a following on TikTok and Facebook and is now being resold at many times its price.
The small bag retails for $60 and the large version clocks in at $80 on the company website, with both offering 20 different colors and seven patterned options, including pineapple print and camouflage. Similar to Crocs, the bags have holes in the side and are made out of a water-friendly material.
On TikTok, Bogg owners are posting videos where they cram their bags full of items to show off how roomy they are. On a Facebook group dedicated to the bags, people resell Bogg bags decorated with tassels, monogrammed keychains, and ribbons for as much as $190. The group also notify each other when a new limited-edition print comes into stock and show off their newly acquired or personalized bags.
Kimberlee Vaccarella is the owner of Bogg, according to LinkedIn. The company's website said the idea for Bogg was formed when she was looking for a durable, washable beach bag for her kids.
The bags are sold on the company's website, Amazon, and other boutique and retail stores across the US, and they appear to be in high demand. Retailers have posted on TikTok and Facebook saying that the bags sell out quickly, and most of the bags listed on the company's website are also sold out.